Sun,10 September 2023
In a dynamic move to transform the recently rebranded Twitter into an all-encompassing super app, Elon Musk, the platform's owner, has revealed plans to introduce video and audio calling features. This strategic development is a response to the growing competition, particularly from Meta Platforms-owned Threads.
Notably, users will not be required to associate a phone number with these new features, ensuring accessibility across Apple's iOS, Google's Android, and personal computers. Elon Musk made this announcement through a post on the revamped platform, X, on a recent Thursday. However, he refrained from specifying a definitive timeline for the launch of these features.
Elon Musk's vision for X extends beyond mere messaging and social networking. He envisions transforming the platform into a comprehensive super app that encompasses a wide array of services, including peer-to-peer payments. This ambitious endeavor brings to mind Tencent's WeChat, a ubiquitous part of daily life in China known for its multifaceted capabilities.
Notably, Elon Musk remains at the helm of product development at X, even after appointing a new CEO in May. His proactive approach also extends to altering the way news links are presented on the platform. This move could potentially reshape the landscape of news dissemination and raise questions about the influence of news publishers in the digital age.
As X continues to evolve and diversify its offerings, it sets a remarkable precedent for the future of social media platforms, where comprehensive super apps may become the new norm in a competitive digital landscape.